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Rihanna’s Savage X Fenty Sued By Adore Me

Africa's Diaspora Communities | Fashion & Beauty | Barbados June 26, 2021



Adore Me is suing Savage X Fenty, for trademark infringement, reported some US media on June 25, 2021. According to the reports, Adore Me, a lingerie firm based in New York City, filed the complaint to a court in California on June 24, 2021.


More specifically, Adore Me is reportedly accusing Savage X Fenty of using a trademark Adore Us that the firm claims is similar to its own trademark Adore Me. The firm continues that Savage X Fenty uses the disputed trademark to advertise and promote its goods. Furthermore, Adore Me accuses Savage X Fenty of using key words in search engines, that are identical to its keywords.


Savage X Fenty was founded jointly by Rihanna and TechStyle Fashion Group in 2018. The estimated value of the lingerie firm is said to be $1 billion with Rihanna’s stake at $375 million as of 2021 by Forbes. _________________________ © 2015 - 2021 Africauptodate. All Rights Reserved